Campaign rebuild

quality over volume
Tier 160% budgetbuyer-ready searches only
Tier 2content-led pagesevaluation-stage traffic
Tier 3strict capslearning, not scale
  • Every headline added a qualifier the sales team cared about.
  • Landing pages filtered weak clicks before forms were submitted.
  • Cost per good lead replaced cost per click.

The starting point

A fintech client was spending ₹4.2L a month on Google Ads. They were getting calls, but most were the wrong calls. The account was buying curiosity, not buyers.

What we found

Buyer-ready searches and casual searches were mixed together. The ads were too broad. The page did nothing to push the wrong people away.

What we changed

We split the account by search type, rewrote the ads to filter weak clicks, and sent sales feedback back into Google Ads.

What happened

Lead volume fell. Good calls rose from 6 to 19 a month. Cost per good lead fell 38%.

Real work. Results vary.