Days 1–30: Diagnose
Audit channels, audience fit, and tracking. Leave week two with a clear list of what to fix, test, and exit.
90-Day Framework
A practical strategy for qualified reach.
A simple framework to align audience, message, channels, and execution.
Days 31–60: Deploy
One hypothesis per week. One change. One measurement window. Tested in order of expected impact.
Days 61–90: Refine
Scale what the data confirms. Exit what it doesn't. Hand off a playbook your team runs independently.
Deliverables
What you walk away with.
- Audience priority map with ICP quality scores.
- Per-channel cost-per-qualified-lead audit.
- Weekly test backlog: hypothesis, result, next action.
- 5-minute leadership dashboard.
- Execution playbook your team runs independently.
Decision Rules
Clear thresholds. No gut feel.
- CPL exceeds 2x target after 3 weeks → restructure or pause.
- Lead-to-opportunity below 20% → messaging or targeting issue.
- Channel fit below 15% ICP → budget moves elsewhere.
- Test wins by 15%+ → applied to full account within a week.
No guaranteed sales or conversion outcomes. We commit to disciplined execution and transparent weekly reporting.
Next Step
Want this framework adapted for your market?
Book a strategy call. We will map your first 90-day priorities.